Writing Your Blog’s About Me Page

If you’re struggling to come up with content for your About Me page, just know you aren’t alone. It’s not easy for all of us to write about ourselves, especially to strangers. You may be wondering what information to include and how much needs to be personal vs. about your blog, products, or services. We’re going to share a few tips to help you write a strong About Me page that will help you attract your ideal audience without dreading the task.  

Why You Need an About Me Page

If you want people to become interested in what you have to say, you want them to become invested in you as a person. Building an online community is just like building a friendship. You want to connect with your audience. And the best way to do that is through your About Me page.

When people can connect with your online presence, they begin to trust you. Whether your site is product based or service based, you’re still an online presence, making trust harder to come by. Your About Me page is the prime chance for your readers to get a snapshot of what to expect from you, your blog, and what you can offer them.

Essential Items to Include in Your About Me Page

There are a few essentials that make a killer About Me page for every blog, regardless of your niche or offerings. Following these helpful tips will take the guesswork out of it and provide you with a formula for blogging success.

Every blog’s About Me page should:

be written in your authentic voice

remain true to your beliefs

share your background and why you’re trustworthy within your nice

help them understand why you are knowledgeable in the niche and how you can help them solve their questions and problems

share a mission statement

Your Mission Statement

Some of you may be stuck on the mission statement we just mentioned. Don’t overthink this but do include it! In fact, it may be easier if you start by crafting your mission statement first.

When you developed the idea for your blog, you may not have realized it, but you already had the beginnings of a mission statement in mind. Think about who it is you wanted to set out to help. What problems did you want to help them solve? HOW do you wish to help them solve these problems? By pinpointing the answers to these questions, you can more easily develop your mission statement and share it within your About Me page.

Win Them Over with a Strong Introduction

You know how they say first impressions are everything? Think about that as you craft your opening paragraph in your About Me page. Capture them with your humor, or wow them with your experience. Use this opening to win them with your true personality and relate to you on a personal or professional level. Letting them catch a glimpse of the real you is your chance to earn a follower who truly resonates with you.

Share Your Experience

If you feel like this portion of an About Me page is bragging, it’s time to change that mindset. Look at it from your potential followers’ perspective. If you are looking for guidance, don’t you want to know who you’re accepting advice from? Your potential followers need to know why they should put time, energy, and trust into your blog. You can let them know about your experience without coming across as bragging. Be proud of your knowledge and accomplishments and know this helps them build trust with you.

Ready to get started? Take this opportunity to let your personality, style, and most of all, expertise shine through and build the audience you are meant to have!