6 Reasons Why Email Marketing Is So Important

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If you’re not building and utilizing an email list, you may be leaving a large chunk of money on the table. Not to mention, control over your own audience. Email marketing and newsletters are an incredible opportunity for you to connect with your audience, while helping to solve their problems. Email marketing is the primary medium for gaining, maintaining, and increasing consumers and vital to building a loyal base.

Why is Your Email Open Rate Important?

While it’s a best practice to send routine emails, they won’t do your brand much good if nobody’s reading them. Your email open rate is a critical indicator of the success of your email marketing campaigns. A high open rate suggests that your subscribers are engaged with your brand and find value in the content you’re sending. This engagement is crucial because it directly impacts other important metrics, such as click-through rates and conversions. When more people open your emails, you have a greater opportunity to deliver your message, promote your products or services, and ultimately drive desired actions.

A good email open rate contributes to improved sender reputation, which can help ensure that your emails land in the inbox rather than the spam folder. Internet Service Providers (ISPs) and email clients use open rates as one of the factors to determine the quality and relevance of your emails. By consistently achieving high open rates, you demonstrate that your subscribers value your content, which can lead to better deliverability and increased visibility for future email campaigns. Focusing on increasing your email open rate is a fundamental step towards achieving overall email marketing success.

Email marketing offers tremendous benefits for your business, including these 6 reasons:

1. Improve the efficiency of consumer communication and the productivity of their marketing resources.
2. Improve your email marketing delivery abilities to ensure that the messages are delivered on time and distributed to the greatest number people.
3. Boost more customers acquired and conversion rates from their email marketing campaigns. Besides, email marketing helps to improve customer acquisition, retention by utilizing Web analytics data.
4. Monitor the effectiveness of their marketing activities from communication to transaction, linking campaigns to a measurable return on investment in marketing.
5. Reduce marketing expenditures by increasing the efficiency and effectiveness of their marketing resources.
6. Integrate their email advertising strategy with voice, fax, and sms text messaging channels.

Recommendations for Your Email Marketing

There are many email marketing tools out there that can accommodate your needs. Whether you are on a budget, require delivery of digital goods, or have a rapidly growing subscriber list, be sure to research your options and find one that meets all your needs and demands, both now and for the upcoming future to eliminate the need to move to a different platform.

MailChimp Email Marketing

MailChimp is a favorite of many because it’s so user friendly. They offer a drag and drop interface and a free account to get you started. Create emails and newsletters quite easily, while tracking your stats in easy to read reports as you learn the ins and outs of email marketing.

Flodesk Email Marketing

Flodesk is a wonderful option, especially for creatives. The email marketing platform allows you to choose between an email focussed plan, digital goods delivery focussed plan, or a discounted option for both options in one. Yep, it can take the place of using two services while offer you beautiful design templates to create the newsletters you want your brand to be known for! Put your creativity to work for you by making professional, fun, or flirty, scroll-stopping emails with ease!

It’s important to remember, apart from these practical concerns, there is a strong case that effective email marketing can only happens if they are permission-based. It’s critical to emphasize that everyone considering email marketing should be aware of the subject of consent and spam.

Set up your email client and start capitalizing on all its benefits today.